It’s Mickey Mouse’s birthday! I didn’t know that till I came across an automobile company’s commercial doling out special offers to customers celebrating Mickey’s birthday (smart strategy to lure our generation). In fact, I had almost forgotten Mickey, his arch rival Donald (duck off course😊) and his love interest Minnie.
The commercial took me back to school days when we were allowed to watch Mickey & Donald every Sunday morning. It was aired in Doordarshan for about an hour. We only had DD then which was not 24X7 and our TV watching was rationed to certain hours and certain shows only. We looked forward to the Sunday ritual of watching antics of Mickey & Donald, the fluttering Minnie mouse and the pranks of Donald’s nephews.
I also remember watching Flintstones & Jetsons and Tom & Jerry. Those were my favourite shows growing up, and we eagerly waited for Sundays to watch these cartoons. Even in the early days of Cartoon Network these shows were frequently aired. I remember watching Tom & Jerry for hours even after I started working. Watching these shows I thought I loved cartoon. Our T shirts and merchandise had these cartoon characters. Mickey was my favourite!
Then one fine day Cartoon Network and whole lot of other kids’ channels stopped airing these cartoons, and I stopped watching cartoons. They are not prime time popular cartoons anymore.
The kids’ channels are flooded with Pokemon, Doremon, Shin Chan, Ben 10 and what not. For me, these shows somehow lack the simple fun of Mickey & Donald and Tom & Jerry. Today’s kids are of course hooked to them. There’s also Chota Bheem and Little Krishna and Motu Patlu which bring in the Indian flavour, I watch these once in a while. Mickey Mouse and his cronies don’t excite kids anymore!
I am glad that the automobile company thought of using Mickey Mouse. Marketing gimmick it may be but at least they are making an effort to revive the character. Disney Channel has also started airing Duck Tales. May be our good old cartoons are making a comeback!