It’s Christmas time again and then new year, parties to plan and dos to attend! As Tiya busies herself planning the festivities she suddenly remembers the Greeting Cards that used to be central to festive seasons and special occasions. Christmas, New Years, Birthdays or Diwali celebrations were never complete without greeting cards. Tiya remembers spending hours in Archies & Hallmarks stores browsing through the cards, carefully choosing the ones with the right image and text (needless to say very ornate most of the times) for each friend and relative. Then came the part where she would take out her best pen, address each one and write a few lines in each card before stamping the envelopes and posting the cards.
There was a greeting card for every occasion – festivals, birthdays, anniversaries, father’s day, mother’s day, teachers day and what not. There were cards for friends, special friends, husbands and wives, for every feeling and mood, separate sections devoted to each. Tiya remembers spending hours in the card stores browsing through the cards. She would sometimes glance through the sections even when she didn’t need to buy one. She fondly recalls giving and receiving carefully chosen cards to her friends and loved ones. Tiya treasured the greeting cards people sent her, she would often take out the old cards and go through them again and again. The words (that seem a little silly now) meant so much then!
Then one fine day, before Tiya could even realise, the card stores were gone. People switched to e cards, GIFs and what not. Birthday wishes are sometimes just HBD, and Diwali and New Year wishes are mostly WhatsApp forwards. It seems folks today have no time for personalized greetings.
Tiya chanced upon an Archies store at the metro station recently and walked in to see if it bore any resemblance to the card stores of her childhood. Though the card section is far smaller now with only a handful of cards, she was happy to see them holding their own. May be this New Year she will send personalized cards to all her friends to remind them of the ‘good old greeting card’ days!