Remember Campa Cola. It was such a rage in the 80s. While growing up that’s the only Cola I knew. They also came up with Campa Orange that I really liked as a girl. Then there was zingy Gold Spot.
I first tasted Campa Cola when I was five. We were staying in Kacharapara then, a town in West Bengal’s North 24 Parganas district. My father was on study leave, pursuing Agri MSC from Kalyani University. My much older cousin Boro Pishi’s (bari bua) son Tapu dada was visiting us from Kolkata. Whenever Tapu dada or his brothers visited it would be party time for me. They would take me around, buy me whatever I wanted, goodies that my parents usually denied. This time I wanted to have Campa Cola.
I still remember sitting in a restaurant with Tapu dada, sipping slowly with a straw into the glass bottle. I was drawn to the drink after seeing colourful ads of Campa Cola in magazines. The fizz however was too much for little me handle and I was struggling to finish the drink. Tapu dada patiently looked on as I sat with the bottle for an hour. I don’t remember if I managed to finish the drink.
Gold Spot was the zing thing. We also had Thumbs Up, the taste of thunder and lime and lemony Limca. I remember Kitu Gidwani’s Gold Spot ad in the late eighties that took Door Darshan by storm! I still enjoy watching the ad on YouTube:
He is crazy about speeding/ I go crazy over his driving/ He is crazy about mobike race and I go crazy just keeping pace/ You bet, he’s crazy about me./As crazy as crazy as we’re about …Gold spot, the zing thing, Gold spot, the zing thing/Gold spot
Those were the days of Desi Colas that came only in refillable glass bottles, slightly inconvenient but more environment friend. Campa Cola, introduced by the Pure Drinks Group in the 70s, ruled for over two decades. Pure Drinks Group, pioneers of the Indian soft drink industry, introduced Coca-Cola into India in 1949. They were the sole manufacturers and distributors of Coca-Cola till the 1970s when Coke was asked to leave the country. The Group launched Campa Cola then with the slogan was “The Great Indian Taste.” Orange flavoured Campa Orange was introduced soon after.
Gold Spot, a very popular desi drink in the 80s and early 90s was introduced by Parle Bisleri. An initiative of the company’s founder Ramesh Chauhan, Glod Spot came along with Thumbs Up and Limca from the house of Parle. The Global soft drink giants Pepsi and Coca Cola had exited India in the 1960s due low sale and other issues. The desi Colas ruled the roost enjoying huge popularity with the youth.
But then the giants returned in the early 90s and the desi Colas lost their fizz. Campa Cola perished, Glod Spot gave in to Coca Cola’s Fanta, Thumbs Up and Limca were taken over. It’s not because the global brands were better, it’s because they had more muscle and money power.
For me Cola is still Campa Cola, Zingy is still Gold Spot. Maybe it’s the aggressive marketing of the global giants or the loss of the desi flavours, Cola has lost its fizz for me since!